Feminism is the Face of the New Dior

By Bella Douglas

On day four of Paris Fashion Week, in the sculpture garden of the Musée Rodin, Maria Grazia Chiuri unveiled her collection as the new artistic director of Dior. It goes without saying that Dior is one of the most storied French fashion houses in history. However, her debut is especially significant – she is Dior’s first female artistic director in the House’s 70-year history. It should come as no surprise that feminism has likely had a tremendous influence on Chiuri’s creative process. What is perhaps slightly more surprising is the clear and unflinching message her new collection expresses: “We should all be feminists”. Quite Literally.

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Courtesy of Indigital.tv

The phrase is a nod to Chimamanda Ngozi Adichie’s viral TED talk, which would of course go on to be sampled in Beyoncé’s “Flawless”. The program notes accentuated Maria Grazia Chiuiri’s emphasis on feminism as a “recurring word” for the designer. “I strive to be attentive and open to the world and to create fashion that resembles the women of today,” she wrote. That’s quite a message to deliver, not only to Paris, but to the fashion world. A message that undoubtedly marks the beginning of a new era at Dior.